Nissin Cup Noodles
With the concept “You never know when you’re going to get hunger pains”, Cup Noodles from Nissin literally invaded the beach of surfers, skaters, sportsmen and young people, all of whom are the product’s main consumers.
A fun campaign that’s 100% online, it shows an invasion of drones disguised with the brand’s flavors, bringing entertainment and approaching the product to the young audience who are the brand’s main fans. Success was just like Cup Noodles: instantaneous.
There were over 3.8 million views and more than 200 thousand participants in the final promotion.