The Brazilian National Team and Placar
The Brazilian National Team is every brazilian’s first love.
But, for some time now, this love has cooled off. Apathy and skepticism have taken over the fans.
To fight this, Placar Magazine and Dentsu created a campaign made up of films and press ads, to rescue the love between the team and the fans.
The idea is simple and true: without the National Team, soccer would not have the same importance.
And the one saying this is soccer itself, as you can see.