Isn’t it about time to think differently when choosing a compact car? This was the challenge that Dentsu launched as they created the Emoticars, little cars with feelings that represent the competitors of Etios 2015.
With this fun comparison, we were able to highlight the qualities that Etios offers when compared to the competition.
This ‘thinking different’ went beyond. All of the campaign’s parts – POS, digital media and press ads – take the consumer to the site www.PergunteParaQuemTem.com.br, where the real owners of Etios give their opinion on the car.
The campaign is definitively consolidating a differentiated positioning for the Toyota Etios in the compact car segment. Already in the first month of the campaing on the air, it broke sales records for the product.