You always with a new Toyota.
The Toyota Cycle is a current way of always having a brand new Toyota in your garage.
In order to show this, we created typical gangster movie duo, the italian Big Boss and his thug, Giuseppe.
Together, they spy on a certain Toyota consumer and are amazed at the ease with which he always changes his car.
In the internet version of the same film, we created a different ending and a longer format to give the consumer time to click and go directly to the Toyota Cycle simulator in the brand’s site.
This new purchasing system is already responsible for a large portion of Toyota’s total sales.